Synthesia is a cutting-edge AI video generation platform that empowers users to create professional, studio-quality videos simply by typing text, eliminating the need for cameras, actors, or complex editing software. At its core, the technology uses advanced deep learning and generative AI to produce realistic, lip-synced videos featuring digital human presenters, often called AI avatars.
The process is streamlined: a user inputs a script, selects an AI avatar and a voice from a large library, and the platform’s text-to-video engine processes the information, generating a video where the avatar convincingly narrates the script with natural facial movements and gestures.
The platform offers a vast array of features, making video creation scalable and accessible. Users can choose from over 240 diverse stock AI avatars and more than 140 languages and accents, allowing businesses to create highly localized and consistent content for global audiences. A significant feature is the ability for companies and individuals to create personal avatars—a digital clone of themselves—or brand-specific avatars, ensuring a consistent brand presence across all video communication.
The editor is intuitive, resembling a presentation tool, and includes an AI script generator, over 250 professionally designed templates, and a free media library with royalty-free images and soundtracks to enrich the video content. Synthesia also offers AI dubbing and video translation features, allowing for one-click localization of videos into multiple languages.
Synthesia’s primary applications are concentrated in the enterprise sector, where it is used to drastically reduce the time and cost associated with video production. Its most common uses include corporate training and e-learning videos, employee onboarding, product demonstrations, customer service videos, and internal communications. By turning plain text or documents like PDFs and PowerPoints into engaging video content it allows organizations to scale their video output quickly.
Founded in London in 2017, the company has grown rapidly, achieving unicorn status and being utilized by a significant number of Fortune 100 companies, a testament to its effectiveness and impact in transforming video communication for the modern digital workplace. The company maintains a strong focus on AI ethics, with measures in place to prevent misuse such as deepfaking and non-consensual cloning.